Primary Research
Learning about customers never stops.
At Skyward, I got the chance to lead much of our research with my design manager and research extraordinaire, Leah Brady. Here are a few of the larger research projects I contributed to
Customer Advisory Board
The design team led a two day panel with customers.
Goals:
Identify and prioritize customer needs
Get access to users for testing
My role:
User researcher
Moderator
Note taker
Synthesis
Customer typing
Customer design thinking exercise.
Encoding and Synthesis
I synthesized the data (from transcripts, notes and design exercises into 7 categories. Then, organized them into data pools.
Synthesis with Leah Brady.
Quant + Qual!
Organized data pools with quantitative values associated with each need in a spreadsheet.
Journey mapping and Recommendations
In the end, we recommended a clear path to solving end-to-end workflows for the highest value target audience.
Product Strategy
Our design team of four went heads down into product strategy.
We conducted design thinking exercises with stakeholders from every department.
Goal:
Capture our company vision
Translate vision into a strategy
Establish alignment & build enthusiasm
My role:
Design research planning
Leading design thinking exercises with functional teams
Documentation
Synthesis
Sink or Swim Exercise
Brought in leads from each cross-functional team to see what tactics they thought would succeed in the future. As the likelyhood of success goes up, so does your boat.
In our element!