Roots

Roots

Eau Claire, Wisconsin USA. Home of Bon Iver.


Raised by artists, spending my allowance on disposable cameras at 6 years old. Soon after, collecting pinhole cameras, flashlights and exploring conceptual art through long exposure photography.


Love for line work.

I believe design can

Design

help people understand each other.


solve our most important problems.

help people understand each other.

solve the worlds most important problems.

help us understand our spot in the universe.

Experience

adidas
Current
Senior Product Designer
2024 – Present
Lead designer on Locker Room, adidas’ flagship customization platform for athletes, teams, and consumers across 36 markets. An end-to-end redesign grew annual revenue from $50M to $120M in two years. Also shipped a 0→1 internal launch tool connecting seven factories (unlocking a 5× jump in apparel creation capacity) and led adidas’ first rollout of AI-assisted design and engineering tooling across Portland, Zaragoza, and Belfast.
Seekr
Patent
Product Designer
2023 – 2024
Worked directly with ML engineers to turn complex AI outputs (content credibility, quality, and honesty scoring) into a platform people could actually trust. Launched the product 0→1 to thousands of active users in 60 days, establishing the human-AI interaction patterns the team built on. Patent: AI Novel Design Pattern (2024)
Verizon | Skyward
2 Patents
Lead Product Designer, Mobile
2018 – 2022
Mobile design lead for Verizon’s commercial drone platform, translating dense, high-stakes information (airspace, telemetry, FAA regulations) into readable iOS and Android experiences across 20+ shipped projects. The redesigned pilot workflow drove a 350% increase in customer lifetime revenue and landed enterprise contracts with Disney, John Deere, and Southern Company. Earned my FAA Part 107 Remote Pilot certification to fly alongside the people I was designing for.
Alsource
Product Designer
2017
Lead designer on Consumer Cellular, a 4M+ subscriber telecom, where an end-to-end redesign of the billing experience improved customer satisfaction by 30%. Spent the other half of each week pitching high-fidelity prototypes to prospect accounts across trucking, banking, and restaurants, winning contracts with four new clients on a weekly 5-day design cycle.
EagleView
Novarica Impact Award
Product Designer
2015 – 2017
Sole designer on OnSite, a 0→1 drone-based insurance claims product I researched, designed, and shipped in six months, winning a $135M RFP with Allstate and the 2018 Novarica Impact Award. The product cut catastrophe claims turnaround time by 30 to 40% and is still in active use nine years later. Also founded EagleView’s first usability testing program, which won the company innovation sprint two years in a row.

Education

University of Washington
Masters CertificateHuman Centered Design
University of Wisconsin — Eau Claire
Bachelors of ArtsPhotography

If you made it this far, your probably awesome and we should connect.

Reach out to me on LinkedIn or drop me an email.